


These can be sent at any time but are frequently sent around the holiday season.

Gift Guides: Another newsletter type that’s relatively self-explanatory: gift guide newsletters.Holidays: Holiday newsletters are self-explanatory as they focus on a specific upcoming holiday and promote products or content related to that holiday.Product Updates: Typically, product updates include updates on a new product or can also be improving on an existing product.Discounts: These newsletters include but are not limited to a focus on seasonal sales, clearance, or special holiday promotions.While newsletters can cover a lot, we’ve distilled them into 8 distinct categories: You may be thinking, “isn’t that essentially all email blasts?” and you’re right. They contain content such as alerts, summaries, and digests to keep customers and blog readers up-to-date. What exactly is an email newsletter? Typically, email newsletters are sent on a regular cadence – either monthly or weekly – and are a core element of your email marketing strategy. When you first think of emails, an email newsletter is likely the first thing to pop into your mind.
